BBcodes are rendered only in some places like long text fields and shoutbox. You have to link to record via PHP, but of course you can generate html with the link. There are a lot of different methods to create links depending on situation. Search for the methods with link in name in modules/Utils/RecordBrowser/RecordBrowserCommon_0.php.
For instance
Utils_RecordBrowserCommon::create_linked_text('linking text', 'company', 13);
// or
Utils_RecordBrowserCommon::create_default_linked_label('company', 13);
Best regards,
Adam
